What actually happens when layouts are simply overlapped?

When all the pages of a book are joined to make one single double page?

What began as visual fun and an experiment, turned out on second glance to be a playful structural analysis of jaeger & jaeger's work. Design principles become as apparent as the conscious breaking of these same principles. And one learns simultaneously a lot more about the working methods and the respective project than first suspected.

The reactions in the market were very strong and the release of the brochure triggered a lot of interesting professional exchanges.