Cannes Lions
JAEGER AND JAEGER, Uberlingen / JAEGER LECOULTRE / 2014
Overview
Entries
Credits
Description
What actually happens when layouts are simply overlapped?
When all the pages of a book are joined to make one single double page?
Execution
What began as visual fun and an experiment, turned out on second glance to be a playful structural analysis of jaeger & jaeger's work. Design principles become as apparent as the conscious breaking of these same principles. And one learns simultaneously a lot more about the working methods and the respective project than first suspected.
Outcome
The reactions in the market were very strong and the release of the brochure triggered a lot of interesting professional exchanges.
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