Cannes Lions

CORPORATE DESIGN

JAEGER AND JAEGER, Uberlingen / JAEGER LECOULTRE / 2012

Presentation Image

Overview

Entries

Credits

Overview

Description

To redesign the corporate design of the agency.

Execution

Antlers formed from two or more ‘J’s allude ironically to the name of the agency. The antlers are shaped out of original type fonts, whereby the original form of the letter 'J' is never modified.

The logo is used on all communication medium with an individual variation each time. Different stamps are used to speak 'Jägerlatein'.

Outcome

We have had many positive, even enthusiastic responses, but sorry, it is too new.

Similar Campaigns

12 items

Do-Re-Mi-Sofa.com

M&C SAATCHI, London

Do-Re-Mi-Sofa.com

2016, SOFA.COM

(opens in a new tab)