The polar bear habitat is shrinking.

To tell about this problem we have developed website www.allforbear.com. Each visitor of this website can enlarge a virtual habitat of polar bears, representing the problem to its friends via sharing in three major Russian social networks: Facebook, Vkontakte and Twitter. Along with such ‘informational’ support everyone can also settle own polar bear on the website, paying for it via e-payment. We have shaken off everything that is out of place and left the uppermost – the idea of real help by only one click. And it awoke an echo among users.

Without a single penny spent for media support total audience of the project only in social networks amounts to over 6 million people by now. Every second user of Russian Facebook has learned about our project. 72% of visitors of the website wanted to know more details about life of bears by switching over to section ‘Why Is It Important’. Information about our project has been taken up by the leading Russian online media, Russian livejournal and foreign blogs. At the moment over 30 top Russian celebrities are involved in our project. We believe that this is just the beginning!

The website is so easy and simple to use that every visitor understands at once the eye of the problem and what is required of him. In fact, we have given a chance to each visitor of the website to learn in a simple and quick manner about problems of polar bears and, if desired, to help them.

The project has been implemented completely on a free-of-charge basis, we had no budget.

Having nothing at the start, only sheer enthusiasm and belief in our idea, we obtained and have every reason to say about the results that have currently been achieved:

• every second user of Russian Facebook learned about the project

• 72% visitors of the website wanted to know more details about the problem by switching over to section ‘Why Is It Important’

• Total audience of the project in social networks (Reach): over 6 mln

We were supported by outdoor and banner advertising, the press, stars and well-known sportsmen.

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