Cannes Lions
DDB CANADA, Toronto / CANADIAN BLOOD SERVICES / 2008
Overview
Entries
Credits
Description
Increase the number of blood donors within the city of Toronto.
Execution
To remind people of just how little it takes to save a life, donation cans without coin slots were distributed to stores in close proximity to blood donor clinics.
Outcome
Unaided awareness of the cans was high from new visitors to the clinics and well received. Canadian Blood Services offices in other cities requested the piece for their operations as well.
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