The polar bear habitat is shrinking. To draw attention to the problem and increase traffic flow to the fundraising page, we have developed the http://allforbear.com website designed for social network users.

The total project audience in social networks is over 6 mln. At the moment we can state that every 2nd Russian Facebook user has learned about our project. 72% of visitors wanted to know more details about bear life by switching over to page ‘Why Is It Important’. Information about the project has been taken up by the leading Russian online media and foreign blogs.