In order to inform themselves, customers today expect more than conventional brochures which are primarily about products. The fairly complex area of insurance is enough in itself to generate reluctance in many. But how can documents be presented in such a way that customers look at this important subject? By tailoring them to the customers’ information requirements and giving answers to their central questions: How does the subject concern me? And what can I specifically do? In brief: by consistently thematically addressing the customer’s needs.

With reports, information graphics and expert interviews, we explain the subject in the style of a magazine, so that the “non-experts” recognize the importance of the subject for themselves and can assess their individual needs. Only then do we present cover options tailored to the example of various life situations - a concept which proved valuable in the 2012 test run and is going ahead in 2013.

Figures (December 2013)

Nowadays the costs amount is only 56% of what it was in 2011

The scope of sales-brochures could be reduced by 45%

72% of all agents do already have one or more special issues?? ordered

67% of all agents already own an issue "care"

Test in 2012? (482 customers, 89 agents and 19 brokers)

97% of the agents are satisfied with the new "special issues"

89% of the agents confirmed an impact on contract conclusion

26% of the customers have felt motivated to seek further information