The two sides of the minibus taxis reflected different teams. This clearly illustrated support for both teams and also played on the team rivalry in a light-hearted way. The fact that branded team cards are available was clearly communicated. This visual medium was used in an innovative way. The branded taxis were so popular with the commuters themselves that some taxi operators loaded passengers according to the team they support.

Verified noting of the branded taxis went from a zero base to 15% by the second month of the campaign – far higher than the other media used.The campaign achieved its main objective of increasing sales. After eight weeks, the number of new accounts opened had increased by 57%.