We see normal people of all shapes and sizes starting to undress and going about their daily lives wearing nothing but a smartwatch: Leave the phone at home - the watch is all you need.

In all their naked natural glory they go out for a jog, hold presentations, do their groceries etc. All normal everyday activities. In the end we see a mobile phone left all alone on the nightstand playing the song „Don't leave me this way“ with Thelma Houston.

The tagline “Allir úr!“ has a double meaning in Icelandic. "Allir" translates to everybody and the word “úr“ stands for "a wrist watch" as well as "undressing".