Cannes Lions

ALLSTATE INSURANCE

LEO BURNETT USA, Chicago / ALLSTATE / 2008

Film
Film
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'Trailer' introduces six short films about Bergwood: the 33-year-old man who continues to pursue his absurd lifelong dream of being an American college football field goal kicker.

His training is based in his parent’s suburban backyard, where he still lives. He erects a homemade goal post and hoists an Allstate® Good Hands Net — just like the one used in college stadiums across the country.

The films follow Bergwood’s intense training regimen and introduce viewers to his parents and his biggest fan.Allstate® produced the films to promote their sponsorship of College Football and their Good Hands College Scholarship Program.

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