Cannes Lions

ALMAZA BEER

H&C LEO BURNETT, Beirut / ALMAZA BEER / 2005

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Under the Ottoman rule, and until Lebanon’s Independence, Lebanese men wore an oriental hat called tarboush.Almaza, the leading national beer has become a stable of Lebanese culture, and one of the symbols of pride of the Lebanese. Playing on this, the slogan translates to “Almaza raises your head high.”

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