Let’s not talk about music. Let’s be it.

Packaging can be so much more than just design. It can be an advertising idea to express the brand’s personality. We noticed that Bud’s can and the common bluetooth speaker share many similarities. That’s why we’ve designed our limited edition can to resemble a speaker. But it didn’t stop there. By scanning the QR code it took you to Bud+Lolla’s Spotify playlist so you can actually listen to Lolla’s music. In addition to that, we also made 150 actual speaker cans that were sent to influencers and drawn amongst consumers at Bud’s beer garden in the event.

Target: Young music lovers who are always on and enthusiastic to share cool new things that catch their eye.

We noticed that the shape of the can was very similar to that of a standard Bluetooth speaker. We had limits to how well we could imitate it, though, as can printing techniques are rather basic. We only used two colors: black and Bud’s red. With just those two plus the aluminum silver we managed to create a sense of depth to each hole on the “speaker”.

Incrementality of the edition limit:

Sell in: 20% VS SMLY

15% vs bgt

Sell out: 20% vs SMLY

16% vs BGT

Earnings exceeded projections