Cannes Lions
TBWA\BUENOS AIRES, Buenos Aires / ALPI / 2017
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A couple walks into a hotel room. Judging from how they are dressed, they seem to have been at a party. The man is carrying the woman in his arms. They are kissing. He throws her onto the bed and then falls down next to her. They are kissing and laughing; the atmosphere is lighthearted but also sensual. The camera pans out and we see a wheel chair outside the room. First text overlay says ANA WAS NOT ABLE TO WALK AGAIN, BUT SHE WAS ABLE TO FALL IN LOVE AGAIN, followed by a second that says WITH YOUR HELP MANY PEOPLE CAN REHABILITATE THEIR LIVES. DONATE AT ALPI.ORG.AR
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