Monster’s mission is to help people find better. In our overworked culture this issue has never been more relevant. But how do you reach those who are always working? Speak to them at work.

An opportunistic mobile projection unit spoke to the overworked directly.

-When we spotted someone working late, we pointed out the lack of work/life balance— making them part of the communication.

-The unit traveled to 8 major North American markets over a 2- week period.

The campaign drove a 41.8% lift in Ad Recall, 49.9% lift in brand interest (especially among our core millennial target) and a 227% lift in video engagement. More importantly we also saw a 17.6% lift in job applications.