Alpine decided to create a proprietary ecosystem – a website, a Facebook page, three Twitter accounts (French, Japanese and English) and an Instagram account – in the editorial style of a premium magazine rather than a traditional automotive campaign.

As a hybrid brand that boasts an illustrious history and a vibrant identity, Alpine attracts an eclectic audience that includes sports car enthusiasts, hardcore racing fans and design aficionados. We sought to reflect this diversity by working with an array of rising talents – photographers, journalists, movie producers and illustrators – in various forms of media.

December 31, 2015: Alpine announces its comeback on Twitter

February 16, 2016: Launch event with collectors in Col de Turini, a press conference with Carlos Ghosn and the website launch

June 2016: Instagram account created

March 7, 2017: Press conference in Geneva to unveil the new model

March 29, 2017: Alpine Studio opens

In the last three months: +6,000 Facebook fans for a total of 34,211 fans worldwide and an average engagement rate of 10%.

As of February 2016, we have 10,022 Twitter followers in three countries: France, England and Japan. The average engagement rate is around 9%.

All our 2017 models sold out in 72 hours and 40% of the 2018 line has already been reserved.