After publishing the biggest interactive and mobile campaign in the Brazilian market, we also released a revolutionary experience platform: a social and multiplayer test-drive for Punto, where it is possible to drive the car and interact with other people, using text, voice or video, simultaneously, as if you were in a chat room while driving the car. After 20 days of campaign, the social test-drive received more than 150.000 visits, and in the highest point of the campaign, more than 2.000 cars were created at the same time.