Cannes Lions
JWT BRAZIL, Sao Paulo / NESTLE / 2011
Overview
Entries
Credits
Description
Create a unique away to communicate with fans and partners of the Nestlé chocolates.
Execution
Among Nestlé's chocolates, the Alpino line is one of the most premium and one of the brand's preferred chocolates. To make consuming Alpino even more fun, we created a limited edition package where the chocolates are the pieces of the classic board game Peg Solitaire.
Outcome
We sent to an exclusive mailing list of fans and partners of the brand reinforcing the concept "I'm a Chocolover".
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