Via this mobile portal, a consumer can now find new cooking ideas, meals to suit their tastes, video-recipes, a newsletter, and lots of other useful things.What's the benefit for the consumer? The total mobility that characterises a mobile phone. For example, a shopping list of ingredients for a particular recipe is always to hand in a mobile phone, or the recipe for a new meal is right to hand when you start cooking it.

This action achieved more than 500,000 requests via SMS.