The creative execution demonstrated the power of the very service Maynilad provides--clean water.

Because the groups like World Health Organization don't monitor the rise or fall of cases of common ailments, results are impossible to get. The kit was covered extensively by media. Costing only a few dollars, the Maynilad Alternative Medicine Kit was given away for free, reaching thousands of Filipinos. Teaching them something that will benefit them for life: that with things that can be found in any household, they can cure their ailments inexpensively.

They have to just add clean water.