We took one of the city's cultural icons, "the human statues" and used this in benefit of the concept "the power of a Brunette".

We then chose some of Bogotá’s busiest streets where these "paralyzed men" started to make their presence. This lasted a few weeks, then finally people found the answer to this mystery right at their feet, a sign that read, "Paralyzed by the Power of a Brunette (black haired woman)-Sedal Black".

Thousands of people that walk through the streets of Bogotá were able to see the paralyzed men. They laughed, interacted, and even took pictures with them. People were able to discover the reason behind their "paralysis": "Paralyzed by the power of a brunette. Sedal Black."