Our objective was to develop a tool that could be easy to use for anyone but at the same time have a high impact. The most challenging aspect was using something fundamental to journalism and communications, the alphabet, as a tool that could be at the same time interesting, attention-grabbing and could be used by everyone to join the campaign, supporting and spreading the voice.

We created an alternative and encrypted language called ALTphabet. This code was made by combining the ALT key with the normal characters of the keyboard. We developed it in seven different languages, adapting it for the keyboard of each different country where the campaign ran. Then the ALTphabet code was used by journalists of some of the most important European newspaper to write their articles. In this way we redesigned the normal use of information, showing to the readers a language that they had never seen before. A language that they could also used to protect their own online messages.

The articles written with the Altphabet code were published in seven countries by important newspapers: in Italy by la Repubblica, in Austria by Der Standard, in Bulgaria by Capital, in Belgium by Le Soir, in Germany by Der Journalist, in UK by OpenDemocracy.net, in Cyprus by CCMC. Overall the articles have been shared hundreds of time and hundreds of posts and tweets in ALTphabet were generated on social media. The day we launched ALTphabet, signatures increased by 700%. The campaign was also signed by influential politicians such as Martin Schulz (euro parliamentary) and Stefano Rodotà (italian presidential candidate).