Cannes Lions
ALWAYS FEMININE HYGIENE
LEO BURNETT ARGENTINA, Buenos Aires / PROCTER & GAMBLE / 2006
Overview
Entries
Credits
Overview
Execution
Media and message worked together as a whole to dramatize how ultra thin the Always pads are. The supermarket check-out belt was ideal for meet this goal.
Outcome
Investment was at supermarkets. The Always pads sales keep an upwards trend.
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