We created the ‘ARIEL Wii Game’.Using Wii technology we created a larger than life fun demonstration to show how easy it is to eliminate tough stains with Ariel.

Gigantic T-shirt were hanged up in public areas where passersby were invited to use different stains Wii controllers to stain the clothes then enjoy cleaning with ARIEL wii controller.The event was featured in 143 different media clippings.

TV stations: SHTV, BTV, GDTV etc.Newspaper: Oriental Morning post, Guangzhou Daily, Beijing Evening News etc.Magazine: Southern Metropolis Weekly, Metro Weekly, The Bund, Life Style etc.Website: Fashion Trend Digest, youku.com, baotounews.com.cn etc.Together, the media help to create awareness of ARIEL in short period of time.

•113% increase in sales in the first month•300% increase in brand awareness•143 news stories in major press and magazines•Over 8 million views of the stunt online•Over US$1 million of PR value