Since people think it's hard to buy insurances, we thought it was easier to them to buy insurances and help protecting their important things selling the insurances in a simple way: Using vending machines. In addition to communicate this idea, we also communicated in high coverage medias to our target audience, like TV.

Bringing the Machines into the streets and publishing the idea in the mass media, we communicated people that the brand Grupo Segurador BB e Mapfre, had a easier way to help them. So, we told more than 10 million people that insurances wasn't that difficult.