The creative idea predicted the advertisement of a fractionated space in one of the main magazines in the country, exposing a product made for the female public. However, this space was different and involved a change in the magazine's editorial structure which meant that we needed the magazine’s support. Support was given making it possible to make this project expand and gain more visibility, turning a single page ad into an International Women’s Day Special.

The magazine informed us that they made a large number of contacts from other companies looking for a similar project, since this was the first time that the magazine had allowed an agency/client to get involved in the editorial and layout to produce an ad.