With Virtual Reality technology, anything’s possible. It lets us travel to fantastic places, experience out-of-this-world activities, and try new things – all in a safe, controlled virtual environment.

And that gave us an idea.

What if we could let girls experience – and overcome – the challenges of adolescence before they had to face them for real?

One of the biggest concerns of parents is that they can’t prepare their kids for all the experiences life throws at them. That’s critical during puberty when young girls specifically are at their most vulnerable and self-confidence hits the lowest lows due to physiological, hormonal and emotional changes.

But what if technology, as well as being a weapon for shaming, could also be part of the solution.

Virtual reality gave us the toolkit to empower girls to be ready for the shamers and prepare them to respond in the most powerful way possible.

We launched our campaign on International Women’s Day with a pop-up VR booth in the centre of Israel’s biggest city, Tel Aviv.

As girls walked past, we challenged them to try our experience with a powerful rally cry: “Don’t be a bystander, take a stand”.

Once inside the booth, our videos made them the lead actors in a drama, with Karaoke-style subtitles telling them how and where to intervene.

We gave them both the confidence to know what shaming feels like but also the power to respond if they ever saw it again.

Huge TV screens relayed the drama to the watching crowds.

These experiences were transmitted across the nation via interactive 360-degree videos on YouTube, targeted at girls watching popular teen content.

Alongside this we built support and coverage for our movement to “take a stand” by creating a national a petition to end shaming.

Israel has experienced what it’s like to stand up to the bullies.

Thousands have signed our petition to end shaming.

700,000 took part in the 360-degree video experience on YouTube – 80% of our teen girl target audience.

Our videos were featured on MTV as branded content both on- and offline. With local TV also talking about how to stop shaming.

The campaign appeared for 24 hours on the YouTube Home Page.

We’ve moved the nation and 25% more girls will now take a stand against the shamers.

Our unique use of Virtual Reality – Empowering Reality – is now being used as a template to help young women cope with break ups and sexual harassment too.