Cannes Lions
LEO BURNETT FRANKFURT, Frankfurt / ONE DROP ONLY / 2007
Overview
Entries
Credits
Execution
We converted standard garbage containers into a 2-step piece of communication. Step 1: raise awareness by showing a big, beautiful mouth fixed to the outside of the container. Step 2: when opening the container , the product message delivers the solution to the problem in a slightly tongue and cheek way.
Outcome
It doesn’t happen very often that garbage containers become the talk of the town. Well, it did this time. And it left people with a smile on their face.
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