Cannes Lions

MOUTHWASH

LEO BURNETT FRANKFURT, Frankfurt / ONE DROP ONLY / 2007

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Overview

Entries

Credits

OVERVIEW

Execution

We converted standard garbage containers into a 2-step piece of communication. Step 1: raise awareness by showing a big, beautiful mouth fixed to the outside of the container. Step 2: when opening the container , the product message delivers the solution to the problem in a slightly tongue and cheek way.

Outcome

It doesn’t happen very often that garbage containers become the talk of the town. Well, it did this time. And it left people with a smile on their face.

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