Cannes Lions

ALWAYS SANITARY TOWELS

LEO BURNETT BEIRUT, Beirut / PROCTER & GAMBLE / 2010

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An entire classroom expresses their constant checking during their day at school, when on their periods. When Always pads are introduced, they feel protected, they don’t have to check anymore, they can move freely, and celebrate the end of the “check check” days! Who said we can’t dance during our periods!

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