Cannes Lions
ALBERT LAN DESIGN, Taipei City / ASUSTEK COMPUTER / 2015
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Description
The ASUS ZenWatch “Always Within Reach” reminds audiences that everything that’s important in life should never be more than an arm’s length away. It also showcases state-of-the-art Smart Watch technology with a sophisticated luxury never before seen.
A sea-worn traveler returns from an adventure and rushes to be by his woman’s side. The ambitious woman of his affection is driven by her own passion to thrive and succeed. The ASUS ZenWatch guides both of them through every aspect of their days with ease and precision.
A romantic reunion awaits them high above the city as they race back into each other’s open arms. While the world may sometimes pull them apart, they will forever stay always within reach.
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