The ASUS ZenFone Zoom is the thinnest 3X optical zoom smartphone in the world. In a highly competitive and cluttered mobile phone market, hardly anyone is familiar or convinced about the ZenFone Zoom’s capabilities.

So we had to show the world that the ZenFone Zoom lets them see more than ever before with their very own mobile. We needed to capture the imagination, attention and personalize the experience of our global audience.

Zoom To Wanda challenged our audience all over the world to discover trails of clues left behind by the elusive Wanda, our mysterious woman in red. Along the streets, inside buildings and hideaways, our audience was given the ZenFone Zoom’s power of zoom to find Wanda as well as over 200 Easter eggs. The amazing adventure took our audience to three global cities: Kyoto, Japan; Mumbai, India; and Vernazza, Italy.

Panoramic pictures of the stunning locations were captured using Giga Pixel technology, making the experience even more real for our audience. A leaderboard tracked the best Zoom hunters.

We also had a unique reward for our audience. They were able to upload their profile picture on to the interactive world to be discovered by their friends through the power of zoom.

Zoom To Wanda was launched over a period of 28 days.