The Alzheimer Experience is an interactive web experience that immerses viewers in the devastating inner world of the degenerative condition Alzheimer’s. An character-let interactive navigation guides viewers through the confusion and shame of this ubiquitous disease. A series of the 22 scenes can be viewed from the perspective of the patient, family members and caregivers. By watching the scene’s trough the eyes of the different characters the viewer will experience the gap between the real world and the patients perception of reality. In addition the experience contains professional expertise to be consulted by using the menu.