Cannes Lions
SMFB, Oslo / THE NORWEGIAN REFUGEE COUNCIL / 2009
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The Norwegian Refugee Council (NRC) is an independent, humanitarian non-governmental organisation which provides assistance, protection and durable solutions to refugees and internally displaced persons worldwide.NRC's Christmas gifts have become very popular in wealthy Norway. If you for example buy a goat from NRC, a refugee gets the goat, and the person you give it on behalf of, gets a t-shirt with a picture of the goat and card telling about the helping and meaningful donation.
This radio spot wanted to show the brutal reality many refugees has experienced, but also giving it a suprising and positive turn, to inspire people to buy a Christmas goat.
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