Alzheimer’s Disease is a wasting disease. It robs victims of all that matters to them and alzheimersdisease.sg wants to show the haplessness and helplessness of victims.

The most memorable parts of the average person’s life revolve around childhood, family, marriage and other defining moments. Alzheimer’s Disease indiscriminately strips away all these from a person. It is hence important to show that there is little way victims can safeguard themselves against the disease, let alone preserve their precious memories.

The campaign helped to raise the profile of the disease in Singapore. At the same time, additional funds were raised to help the affected and their families. Also, the Alzheimer’s Disease Association saw a 15% increase in volunteers.