Communication-Challenge: To sensitize the audience for this specific disease and generate donations/money for the Alzheimer’s research.Solution:If one can’t cope in daily life anymore because everything feels strange, life is suddenly frightening.

With the example of „Mr. Smith“ we let the audience experience what it means to manage everyday life when you are infected with Alzheimer’s.Creative Strategy:Give the audience an insight of how it feels to live every day with the Alzheimer’s disease.