Cannes Lions
OGILVY GERMANY, Dusseldorf / ALZHEIMER FORSCHUNG / 2013
Overview
Entries
Credits
Description
We traced the life story of a patient, memory by memory – and displayed them in a 3D-model of a brain. Thus bringing this person’s special moments to life and making them physically accessible.
Execution
A direct link onsite led visitors to keep-yourself-in-mind.de, an interactive platform which supports those affected as well as enabling families and friends to help them.
Outcome
The result: More than 5.200 exhibition visitors, 630 initial contacts, and correspondingly significant coverage in regional media.
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