Cannes Lions

A.M. CRUNCHWRAP - GUESS WHO LOVES IT (RONALD MCDONALD)

DEUTSCH, Los Angeles / TACO BELL / 2014

Awards:

1 Silver Cannes Lions
Case Film

Overview

Entries

Credits

Overview

Description

How do you start a breakfast war? Hijack one of the world’s most well-known mascots to use against your greatest competitor. We gathered together dozens of real people named Ronald McDonald to try Taco Bell’s new A.M. Crunchwrap and asked them what they honestly thought. And guess what? They loved it.

Similar Campaigns

12 items

Unemme (Our Dream) - IKEA creates art from Finnish dreams.

20/20 , Helsinki

Unemme (Our Dream) - IKEA creates art from Finnish dreams.

2020, IKEA

(opens in a new tab)