Our design approach was to create a friendly and simple logo mark that communicates Amanda’s message instantly. Both of the heart icons represent the love that The Amanda Foundation believes in, and together with the circle they form the animal in need.

The rebranded Amanda Foundation logo more clearly embodies the organization’s mission statement, and the simple elegance is meant to elevate them in the minds of potential donors. Since the launch of their re-branding in mid 2014, The Amanda Foundation has successfully raised over two million dollars, helping extend their mission of saving dogs and cats in need.