To celebrate the rare staging of this race in London, we worked on two wonderful images to notify Londoners of this huge event. The posters by Adrian Johnson capture the colour and excitement of the race. Research into the bike models and equipment used enabled us to depict the cyclists in a graphic but true way with the colours being used taken from the TfL colour palette.

The final posters have been extremely well received and is one of the best sellers in the London Transport Museum. Disruption on the day itself was well managed, particularly given the event was on a Monday morning at peak rush hour time.