Cannes Lions

Amani In Memory

CABIN EDITING COMPANY, Santa Monica / META / 2023

Awards:

1 Shortlisted Cannes Lions
Film
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Overview

Entries

Credits

OVERVIEW

Background

The breathtaking cycling footage that audiences will see throughout the film was captured using multiple cameras (everything from a drone to a FlipCam). The film is comprised of footage that was shot across Uganda, Kenya and South Africa. Utilizing all of these phenomenal locations, the team was able to create a beautifully strong piece to showcase not only the Team Amani cyclist, but how Meta technologies helped them in their endeavors to connect on a global scale.

Execution

Team Amani, a group of courageous and adventurous cyclists from East Africa set off to make their mark on the world utilizing Meta's variety of technologies. This includes Facebook, Instagram, and WhatsApp - All applications used to connect people on a global scale, which would otherwise not be possible. The film captures the fascinating role that Meta played in the team's dream to reaching the sport's most prestigious stage.

Outcome

The impact of Meta's involvement in creating this short film showcasing the next generation of African cyclists is significant. By leveraging the power of community and technology, Meta aimed to bring people closer together and break down geographic barriers through immersive exploration. The film offers a glimpse into the future metaverse by following an East African cycling team as they connect and evolve using Meta's technologies. The project not only highlights the love and passion of the cyclists but also demonstrates how Meta's digital offerings can inspire real-life ambitions and help individuals achieve their own goals. By showcasing the journey of the cycling team and their global visibility, Meta aims to inspire viewers and ignite excitement for the possibilities offered by the metaverse. The impact of "Amani" extends beyond the film itself. It serves as a testament to the potential of technology to connect people, transcend physical boundaries, and empower the next generation of athletes and global technology enthusiasts. By showcasing the intertwined nature of technology and humanity, Meta's mission and brand find expression in this masterful piece of work, captivating audiences and shedding light on what is possible in the future.

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