Cannes Lions

Asgard's Wrath 2 Launch Campaign

METHOD STUDIOS, New York / META / 2024

Film
Demo Film
Film
Demo Film
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Overview

Entries

Credits

OVERVIEW

Background

Renders from Unreal Engine were projected on LED screens using forced perspective techniques to appear as floating holograms.

These holograms of portals floating in space, showcased characters from Meta’s new VR/MR game title Asgard’s Wrath 2, which features the villain Loki who is opening portals into our world to reign chaos upon our world.

Our objective was to create what appeared to be floating portals that tear through the fabric of space/time and act as windows into Loki’s world, with characters and props from that world reaching out into our world and challenging us to battle as if the game was really happening in our reality.

Execution

The creative required involvement from every discipline and department. The final films successfully integrated Live Action Footage, traditional VFX, and real-time animation using Unreal Engine.

Working closely with Meta and the game developers, the team were able to rebuild and up-rez all the game assets from Asgard's Wrath 2 to a feature film quality level of detail. This enabled the team of Unreal Engine artists to focus on character animation, lighting, look development, and world-building.

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