Cannes Lions
O2 FILMES, Sao Paulo / VOLKSWAGEN / 2012
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The film suggests a World Weightlifting Championchip, with a very strong athlete going towards the centre of the competition mat. He positions himself as if to lift de weight, but for our surprise, what he does is solve a huge math equation that is written on a black board on top of the mat. A voice over complements the sceane saying: strength and intelligence, now together.
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