Cannes Lions

AMAROK

O2 FILMES, Sao Paulo / VOLKSWAGEN / 2012

Overview

Entries

Credits

Overview

Description

The film suggests a World Weightlifting Championchip, with a very strong athlete going towards the centre of the competition mat. He positions himself as if to lift de weight, but for our surprise, what he does is solve a huge math equation that is written on a black board on top of the mat. A voice over complements the sceane saying: strength and intelligence, now together.

Similar Campaigns

12 items

Black Girl Digital x Subaru Crosstrek

CARMICHAEL LYNCH RELATE, Minneapolis

Black Girl Digital x Subaru Crosstrek

2024, SUBARU

(opens in a new tab)