Cannes Lions

AMARON CAR BATTERIES

OGILVY & MATHER, Mumbai / AMARA RAJA BATTERIES LIMITED / 2012

Film

Overview

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Overview

Description

A mechanic’s helper is given the job of delivering an Amaron Battery to a stranded customer. As he rides with the battery, he survives through some serious and near death situations. The man remains unaware of the several dangers he has just escaped and more importantly unhurt. But as soon as he delivers the battery to the customer, and parts with it, the whole universe conspires against him dealing a series of fatal blows. By the time he realises the risk of not having an Amaron Battery it is too late.The commercial is a lateral take on the product promise of getting a really long life. And not having an Amaron Battery, a matter of riding on sheer luck.

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