Analysis of contact data shows that this target group reads a lot and likes to travel. A report of a journey by the new XC90 from Gothenburg to Zurich has been written. Frank, the testdriver and motoring journalist, sent reports of the journey to Peter Cornelis, the ManagingDirector of Volvo Switzerland, from five points on the route. The report made incredibly good reading. Every mailshot was individually prepared. Once as an email sent directly from the vehicle, on another occasion as a personal letter typed on a 'Remington' and accompanied by personal souvenirs and photographs. Right through to the fax from the hotel and the handwritten letter from Paris.These reports were so convincing that Peter Cornelis of Volvo passed them on his own potential Volvo buyers. The journey in stages, which stretched over 8 months, was accompanied by a report on the Internet.

Of the 900 XC90 models to be delivered in 2003, 600 had already been sold BEFORE the actual launch date of the vehicle. The ambitious targets set by Volvo Switzerland, and even theagency’s targets, have been clearly exceeded.