To raise awareness among young adults (25-35) for the Rainforest area we placed profiles of Amazon animals on social networking sites. On the dating website Mundo, jaguars Jack and Jacky were looking for a date, whereas at the community network, Hyves capybara Leonard80 was aiming to find many friends. Childhood pictures, video and a weblog made them grow on people. Infiltrating in these environments allowed us to directly interact with the target audience! >450 singles asked a jaguar on a date. >300 friends of Leonard read his whereabouts on a daily base. The campaign resulted in 15% email subscribers and 5% benefactors.