We placed profiles of Amazon animals on social networking sites. On dating website Mundo, jaguars Jack and Jacky were looking for a date (but not reluctant towards a steady relationship) with people willing to ‘give’, whereas at community network Hyves capybara* Leonard80 was aiming for many friends. Childhood pictures, video and a weblog made them grow on people.

*Hydrochaerus hydrochaeris, the largest type of rodent in the world.

Over 450 people have asked Jack and Jacky on a date via email. Over 300 friends of Leonard were reading his whereabouts on a daily base at Hyves. National and international weblogs were applauding the case, leading to extra exposure for the Amazon Rainforest Issue. In terms of marketing goals the campaign even resulted in 15% WWF email subscribers and 5% long-term benefactors. The total campaign budget was € 9.780.