Cannes Lions

WILDLIFE APPEAL

OGILVY GROUP RUSSIA, Moscow / WORLD WILDLIFE FUND (WWF) / 2010

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This year is the year of the Tiger. WWF Russia in partnership with the government has organized ‘The Global Summit on Tiger Preservation’ which will be held in the Russian City Vladivostok.Four Russian celebrities/ambassadors’ who in their own way have a real connection and passion, with the great Amur Tigers, were asked to speak up on behalf of the Tigers. These people don’t speak they roar as tigers, what they are saying is subtitled on the screen below. The fact that they will soon be extinct through deforestation, poaching and lack of food if we do not act now.

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