This was the debut of live action in an anamorphic billboard, bringing a whole new context to DOOH.

Shooting alongside production of season 2 of ‘The Wheel of Time’ resulted in a truly authentic capture of performance and closeness to the visual aesthetic of the show.

Rosamund Pike assumed her role as Moiraine and delivered bespoke performances for each location to maximise the anamorphic illusion. Working closely with Pike’s movement director we captured every detail of Moiraine - from channelling the magical One Power through to intricate hand movements which were accurately recreated in CGI. In depth R&D testing led to in-camera footage being combined with CGI as we brought the magic of the fantasy epic to life. We worked with CG models from the show of the evil ‘Fade’ which we animated, lit and textured to bring the iconic scream seamlessly from book to the show to the billboard.