Robert Kirkman's Invincible is not merely another superhero show, and this year is not a normal year. We wanted to create a unique experience that is grand in its visual ambition and had an immersive exploration of the Invincible universe in 4D. We received the green light on the production the first week of March 4th and fully brought this to life by March 26th.

The iconic Rose Bowl became the smoldering battleground for an epic fight for the universe during the screening of Amazon's hotly awaited animated superhero show, Invincible.

We had live performances paired with extravagant set builds and pre-recorded content that played through guests' car radios to convey the Invincible Universe in every tiny detail. To showcase the animated series's goriness, we created a "splash zone" by refracting red light onto the water for an effective and eco-friendly solution. We built a fire plinth for the pyrotechnics to house a superhero suit with both plinth and suit made from fireproof materials. Attached was a gas gasket and automatic extinguisher that could be activated in time with the live performance.

Our strategic approach aimed to leverage a three-phased approach to generate excitement among the Invincible fandom. We wanted to create buzz and increase awareness, develop community-building experiences around the launch and shareable content to reach new audience members, and develop ongoing interactions to retain and attract viewers. We did this by creating a drive-thru experience that immersed you into the Invincible world.

Upon arrival, guests were greeted by a pile of rubble as a newscaster describes deadly attacks. Guests checked in with the Global Defense Agency and received top-secret swag. The next stop was Art's Tailor Shoppe, where intense pyrotechnics put Art's superhero suits to the test. Attendees were then able to order their Invinci-Burger or Omni-Vegan from "Burger Mart" to enjoy during the premiere. Afterward, guests were treated to a quick photo op that utilized graphics and visual print to make it look as if Invincible was lifting guests' cars over the city.

For the activation screening aspect, we had a high-definition projector front projected the premiere and pre-show onto a 52ft x 26ft screen for maximum visibility and impact. The 52ft screen played exclusive interviews with Steven Yeun, J.K. Simmons, Zazie Beetz, Gillian Jacobs, and Robert Kirkman, who virtually joined the pre-show.

Both nights of the free screening, which required reservations, sold out within 30 minutes. In attendance were die-hard Invincible fans mixed with families who were enjoying a safe night out. We had an attendance of 252 cars, with 2-4 people in each vehicle.

Additionally, we supported Amazon’s press efforts. Amazon received a total of 14,200 impressions and had a reach of 32,700 on Instagram and Facebook.