Cannes Lions
HUNGRY MAN, New York / AMAZON / 2022
Overview
Entries
Credits
Background
Like Amazon it's self this is targeted at everyone! This ad is aimed to be universally comical and enjoyable to viewers of all ages as we as a modern society navigate our technology driven world.
Idea
What if Alexa *could* read your mind..? Well that could make for some awkward and funny situations for you, as well as a celebrity couple. The creative team came up with multiple scenes that Alexa could ruin if she was reading your mind.
Strategy
A celebrity couple was a great choice to showcase this comedic story.
Execution
This commercial launched for the 2022 SuperBowl, the biggest night for commercials in the United States.
Outcome
Already gracing the shortlist of many award shows, this commercial was extremely well received and has continued buzz on social media as one of the funniest commercials to come out of the SuperBowl this year.
Similar Campaigns
12 items