Gatorade created unique T-shirts that put a new spin on the classic “motivational message” workout shirt. Instead of just one message that everyone else can read, there would be another message hidden on the shirt that only the wearer could read.

So while the rest of the world read “TALENT” on the front of the athlete’s chest, the athlete would look down from the top of his shirt and see the word “HUSTLE.” It would be a constant reminder of the hard work that is really behind the amazing ability people see on the field. While the athletes show the rest of the world their talent, they know deep down it’s all about their hustle.

Athletes have their favorite workout shirts. Often times these shirts are adorned with graphics that offer a motivational sentiment for the rest of the world to see. Gatorade took a new approach to this kind of shirt. Their shirts not only delivered a message to the rest of the world, but also a motivational sentiment meant just for the athlete wearing the shirt.

The shirts went fast and were worn with pride through practices and training camps, with many posting top down and front photos on their social media pages.