Cannes Lions

SPRAY SOME LOVE

SAJO GARCIA & PARTNERS, San Juan / CERVECERA DE PUERTO RICO / 2013

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

We gave our followers a different experience with a unique, custom made gift for their loved one. This great gift made by a great street artist was a reason to be proud, prompting the user to share it all across social media.

Outcome

In 6 Hours, we created over 200 graffiti messages shared on social media, giving us more than 30,000 unpaid views and one great reason for our followers to celebrate. Thanks to Medalla Light, many people got lucky on Valentine’s Day.

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