Cannes Lions
SAJO GARCIA & PARTNERS, San Juan / CERVECERA DE PUERTO RICO / 2013
Overview
Entries
Credits
Execution
We gave our followers a different experience with a unique, custom made gift for their loved one. This great gift made by a great street artist was a reason to be proud, prompting the user to share it all across social media.
Outcome
In 6 Hours, we created over 200 graffiti messages shared on social media, giving us more than 30,000 unpaid views and one great reason for our followers to celebrate. Thanks to Medalla Light, many people got lucky on Valentine’s Day.
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